's editor-in-chief, howard kurtz is "newsweek's" washington bureau chief and host of cnn's "reliable sources." welcome back. >> thank you. >> brown: after the election, it's all fiscal cliff, right? let's talk about how the white house is using social media and online efforts on that issue. >> it's as if this massive social media machine that propelled barack obama into office never stopped moving. and you found that at the white house today where he gave a speech talking about the fiscal cliff, introducing the hashtag-- which is a way of grouping something-- my2k, which is a playoff of waoeubgt, ther of y2. he's saying if you don't do something you are going to have to pay as middle-class taxpayers, $2,000 allegedly. >> if congress doesn't stop the automatic tax hikes. >> brown: but this was in the context of a whole week where he's making his play, right? but doing it online? >> it's fascinating with the president of the united states building it around a twitter campaign, we've come to take that for granted but i did a little search for this my2k. on twitter. barack obama comes up second.